The 'World of Coke' tour of Turkey has completed the first year of a five year tour that will visit 28 cities and attract over 1 Million visitors.
The tour is housed in a Tectoniks 1,600 square metre inflatable structure comprised of three, custom-designed interconnecting domes. The domes enclose zones covering the history of the company, the production processes and quality standards, and the future of Coca-Cola with particular emphasis on sustainability.
This is the most comprehensive and long-term project for Coca-Cola in Turkey with the tour employing over 2,500 people over the five years.